Theory of art expanded:
Art has two major attractions: the connection to the Higher Self (and through it to Source), and the more superficial beauty qualities (prettiness). The latter determines largely the commercial viability, the former, the spiritual viability.
The distaste some have for (some) "pop" art is when the latter qualities overwhelm the former. It will seem attractive but meaningless. Sugary, junk food.
The reverse can be true, in which case you may have an artist who is very strongly appreciated but only by very few people, and many are turned away by the lack of prettiness.
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